Scholarly, confusing, technical words.
We’ve got no use for you in copy. K?
No hard feelings… but no one buys if they’re confused.
We’re gonna stick with little words in our copy, alright?
More people will understand them… so they’ll help us make a bigger splash. And make more sales!
So we won’t hold it against you, Big Words. There’s a place for you. In the classroom, maybe even a boring board room.
But not here.
“Little words shall rule the Earth!” Or however that saying goes.
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