In sales copy, don’t focus on what product.
Instead, show what it’ll do for them. How it’ll help them. How it’ll their life better.
No one thinks, “Yeah I wanna by P90X so I can have a whole bunch of DVDs!! Woohoo!!”
First off, who’s watching DVDs anymore? (And HOW? Do people actually still have players?)
Second, and more importantly – they’re not buying the STUFF.
They’re buying the RESULT.
The hot body which just won’t quit.
How can you shift your focus from the product to the person and showcase how it’ll help them?
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