The 3 video launch explained (Cliff Notes version)

Pssst… want a copy of the chart I show in the video?  Click the button below!  🙂

Let’s face it – you’ve been trying to reverse-engineer these ‘video launches’ and it’s kind of giving you a headache.

There are SO many moving parts. What connects to what? What can you do away with, and what’s essential?

This will walk you through the super bare-bones components of a video launch. Nothin’ fancy – no tags, no segmentation, no bridge emails. And if none of that made sense to you, that’s totally OK! You’ll get there.

First thing’s first – getting this launch off the ground. You can always experiment and add on later. For now let’s stick to the KISS principle and get the 30-thousand foot view of the moving parts.

Landing pages

This is where people opt in and exchange their email address for access to the video. You can have a ‘workshop-style’ opt in page before the videos go live, and also separate landing pages for each video.

Delivery pages

These are the gated pages where people can actually watch the videos. Only people who’ve opted in through the landing pages get access.

Emails

Emails are the connective tissue between the landing and delivery pages. People sign up through a landing page, and will be given the link to the delivery page through email.

If the videos are currently live when someone opts in, often the video will be shown on the thank you page. Even if you do provide a video thank you page, you should still automatically have an email be sent with a link to the video delivery page as well.

Now you see how all of these parts work together, simply – landing pages are connected to delivery pages through email.

Have you seen a video launch sequence lately you LOVED? I’d love to hear who it was by! Drop me the name in the comments. I might want to check it out myself next time!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Wanna punt your Macbook against a wall 'cuz you can't figure out this whole "marketing" shemozzle?

Gah! Don't do that. They're expensive. And it won't help. (I've tried.)

Instead, stalk this blog like the fangirl (or boy) you are for advice that WORKS!

- 50% complete -

Make more money with my 6 simple sales page strategies!
(Pssst... it's free!)
Show me the money!
Spam is the WORST.  Your info is safe.

- 50% complete -

Write blazing-fast blog posts.
Get the 'OMG I can't believe it's already finished!' template
Yessss!
Spam is the WORST.  Your info is safe.

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

You love making money, but hate feeling salesy.

Have your sales page do the heavy lifting for you!
Make your page AWESOME with proven, must-have techniques for a sales page which sells.
 
Get your FREE guide!
Yessss!
Spam is the WORST.  Your info is safe.

- 50% complete -

Make more money with my 6 simple sales page strategies!
(Pssst... it's free!)
Show me the money!
Spam is the WORST.  Your info is safe.

- 50% complete -

I'm literally writing the book so you can write irrisistable copy!

 Get on the VIP list and be the first to know when it's ready to read!
Yessss!
Spam is the WORST.  Your info is safe.

- 50% complete -

Case study: How 1 business reached 15,000 people on Facebook for free
...And how to do it too with this step-by-step action plan!
Yessss!
Spam is the WORST.  Your info is safe.

- 50% complete -

Become influential.
Write copy that converts.
Make videos which connect.

Grow your business.
Join the waitlist.
Yessss!
Spam is the WORST.  Your info is safe.

- 50% complete -

Write copy. Change the world.  All from your laptop. 
(Wherever you are!)
Join the waitlist.
Yessss!
Spam is the WORST.  Your info is safe.

- 50% complete -

Write blazing-fast blog posts.
Get the 'OMG I can't believe it's already finished!' template
Yessss!
Spam is the WORST.  Your info is safe.

- 50% complete -

Steal my 6 simple money-making strategies for your sales page!
(Pssst... they're free!)
Show me the money!
Spam is the WORST.  Your info is safe.

- 50% complete -

Get my Photo Shoot Look Book so you know exactly how to plan for your own shoot!
(It's free btw)
Make your brand photos amazing!
Spam is the WORST.  Your info is safe.