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21 – Jump around!

Does anyone else INSTANTLY think of Mrs. Doubtfire the second they think of this song? Yay? Nay? OK, moving on... And MOVING is what this is all about! Some of my very best ideas - even some of my very best writing - has happened while I'm out for a walk. Endorphins....

20 – Keep it chronological

You know That Friend who... well... sucks at telling stories? Truth be told, there are PUH-LENTY of ways to suck at storytelling. And here's one way... Telling stories out of order. It is SRRRSLY confusing. You will lose your reader like THAT *snaps fingers* if you...

19 – Cut big chunks first

Oooh, an EASY editing tip?! Yes, they DO exist! Cut the BIG bunks first. Don't dither over tiny words here and there. Save it for the very end. Slice out the big chunks first. Quickly scan your copy and see where things get 'sticky' (in a bad way). That can be a sign...

18 – Choose creative over cliche

“White as snow” “Stuck spinning your wheels” You’ve heard 'em all before. Instead of falling back on the same old ALL the time, can you spice things by up by coming up with your own creative analogy? Cliches CAN be good... because in copywriting we want to write like...

17 – Be playful

Throw a wacky word in every now and then. (When was the last time you read the word "wacky"?) You might not be able to play with your food, but you can DEFINITIVELY play with your words. It'll keep things interesting... which keeps the reader's attention! Can you...

16 – Have a sacred space

A dedicated workspace helps so, SO much. It tells your brain "yep, this is work time now!" It's a lot harder to do if you're working from your dining room table, your bed, your coffee table with your computer propped up by a half dozen books underneath it. A sacred...

15 – Focus on the person, not the product

In sales copy, don't focus on what product. Instead, show what it'll do for them. How it'll help them. How it'll their life better. No one thinks, "Yeah I wanna by P90X so I can have a whole bunch of DVDs!! Woohoo!!" First off, who's watching DVDs anymore? (And HOW?...

14 – Trade a notebook for a sketchbook

If (when?) Destiny’s Child made a comeback, their follow up hit to “Bills Bills Bills” could be “Words Words Words”. You write a lot. Sometimes you need a break. (Yes, even you!) Cross-train creativity and grab a sketchbook. Doodle. Draw. Maybe even dig up that...

13 – If it sounds like writing rewrite it

"If it sounds like writing, rewrite it." If you spoke the same way you'd write a college paper, you'd be getting a LOT of weird looks. Or you'd find yourself gifted with the ability to make people fall asleep the INSTANT you start taking. Insomnia cures aside, the way...

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