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7 – Give your copy a mission

Everything you write needs a goal. It could be anything from building a deeper relationship to sales. And it's a lot easier to write when you know what that mission is! Always start by knowing your purpose and the goal you need to achieve. ::::: Writamin #7 :::::...

6 – End with a bang, not a babble

Can't figure out where to end... and just keep writing... writing... writing? Chances are you've written a good ending already. Try covering up the last few paragraphs. Slowly reveal each one until you find the natural stopping point. Cut out the rest below to leave...

5 – Plant seeds of possibility

"... But it'll NEVER work for me!" This one sentence is always running though your customer's head. And it's a buzzkill. A total buy blocker. How do you get around it? Use stories from people they can relate to! Find examples of people who've taken you up on your...

4 – Write your CTA first

What sucks is writing, writing, writing foreva, finally getting it juuuuuust right - and realizing you've meandered COMPLETELY off course in the meantime. Then you have to work awfully hard... sometimes awkwardly hard... to make "what you wrote" fit with "the CTA."...

3 – Only ask for the feedback that matters

Soooo you write your homepage/course outline/business idea and share it with... Your bestie Your mom Your mom's old neighbour who moved to another continent 3 decades ago Your massage therapist Some randos in a Facebook group Aaaaaaand they ALL. HAVE. AN OPINION. And...

2 – Start in the middle of the action

No one wants to hear how you got up, brushed your teeth, found you forgot to take your clothes out of the dryer last night so you had to start it again to knock the wrinkles out, called you dad... No. They want to skip straight to the part here you're... Screaming...

The 1 thing to ask yourself before doing ANYTHING

The 1 thing to ask yourself before doing ANYTHING

Since moving to Montreal, I constantly get asked "are you going to learn French?" People are usually shocked, and sometimes disgruntled, that so far my answer has been no. I get it. On the outside, it seems like the best thing to do. But I like to look at things in...

Writamin 1 – The simple fix to keep them reading

Writamin 1 – The simple fix to keep them reading

Your first sentence is PRIMO real estate. If you don’t grab ‘em there, you’ve lost them! And this isn’t just limited to your first sentence, either… Because each sentence has the job of making your reader keep at it. Go onto the next sentence. And the next. But that...

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