The Copy Pro http://www.thecopypro.com Copywriting for Entrepreneurs Sat, 15 Apr 2017 16:05:02 +0000 en-US hourly 1 3 tips for better email open rates http://www.thecopypro.com/3-tips-for-better-email-open-rates/ http://www.thecopypro.com/3-tips-for-better-email-open-rates/#respond Fri, 14 Apr 2017 14:51:53 +0000 http://www.thecopypro.com/3-tips-for-better-email-open-rates/

Leading question… want better email open rates?

(I know, I know. Is water wet? Does the sky appear blue?)

Give these 3 tips a whirl and watch your email open rates ↑!

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6 Facebook Essentials for Entrepreneurs http://www.thecopypro.com/6-facebook-essentials-entrepreneurs/ http://www.thecopypro.com/6-facebook-essentials-entrepreneurs/#respond Fri, 20 Jan 2017 04:51:58 +0000 http://www.thecopypro.com/?p=13925

So I rarely share business stuff to my personal profile. For good reason too – it’s against Facebook terms and conditions, plus my friends really don’t care about my business. (I mean they care because it’s mine, but that’s where it ends. I don’t want to spam them with irrelevant promotional posts.)


BUT… A lot of us build business relationships on Facebook. This may even be your number 1 way people connect with you.


When someone scopes out your profile, make it crystal clear what you do and where they can find you.

1 – Profile picture

No, I don’t think your personal profile should be super business-y.

But it should, you know, look somewhat nice.

Maybe that epic time crushed a beer can on your head is not the best thing to highlight. (Unless you’re my like my friend Luke who owns a drinking game biz. Hiiii Luke! 🙋)

It’s best if it’s a picture of just you, so people know who they’re talking to. It’s fun to have a pic of you and your bestie, but it’s pretty teeny anyway – there are better places for it where you can see both of your shining faces more!

2 – Cover photo

Update your cover photo so it reflects your business.

I just show my logo and give the ‘feel’ of my business, but I’ve seen Call To Actions to join groups, text on the image with URLs, that kind of thing.  

In the description you can put a link to your website, opt in, group, etc.

3 – Update your bio

At the time of this writing you can only update your bio from your phone app.

Your bio is one of the first things people see when they check out your Facebook profile.

Use this juicy real estate to explain what you do.

You’ve got only 150 characters of precious real estate to make a BIG impact!

You can also drop a link – think your opt in, website, Facebook group, whatever suits your strategy best.

Links here aren’t clickable, so make a direct URL so it’s easy to remember instead of www.facebook.com/group/837378272827728262.

🔥 Hot tip: Buy a domain name with your Facebook group’s name so it’s easy for people to remember and type. Set the link to redirect to your Facebook group.  Like jointhecopyroom.com!

4 – Work information

Put your business as your work. Easy peasy!

5 – Featured image

Here you can make a gorgeous eye-catching image on your profile.

It can explain what you do, give a CTA… whatever’s best for you!

It’ll be on the sidebar of your desktop, and it centers (and looks fabulous) on mobile!

Here’s how to do it:

1 – Design a square graphic, minimum 300x300px in size.

2 – Upload the photo

🔥 Hot Tip: Set the privacy for the photo to ‘only me’ so it doesn’t get splashed all over your newsfeed. You can also hide it from your timeline.

3 – Go to ‘Add Featured Photos’ on your profile page

🔥 Hot Tip: You have the option to choose up to 5 photos, but choose only one. This way, the image is displayed at max size. (This is the secret!)

Facebook will duplicate this photo and make it PUBLIC when you select it to be a featured photo. Because it’s a copy, any description you added to the image when you uploaded it will not be carried over.

4 – Select the photo you just uploaded

5 – After adding the photo, click on it to add a description and or link. You can even track the effectiveness by using a Bitly link.

6 – Website

Make sure you list your website. It gets a clickable link! Yum yum!

Hope you love these tips!  Go ahead and share them!

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

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How to get clients (and have fun!) in Facebook groups http://www.thecopypro.com/get-clients-facebook-groups/ Thu, 05 Jan 2017 03:34:16 +0000 http://www.thecopypro.com/?p=13882

If you are a service provider, or even if you sell products, you may have found the latest greatest way to network: Facebook groups.

All of the fun of hanging out on Facebook, all of the business opportunities of networking (sans awkward moments)!

But before you jump right in…

Can you just go into any ol’ Facebook group and offer your amazing products and services? Erm, no.

It’s the Facebook equivalent of spamming, and it’s NOT going to do you any favors or win you clients or customers.

So what’s a girl to do?  Stick with me. I’m going to share 2 ways which can help get you traction in the right groups.

Hot tip: First, identify the groups your ideal clients hang out in.

In most cases, you’ll have the best success in paid groups (ie, you can only access that group if you’ve bought the accompanying course).

These are people who’ve already invested in their business, and they want to work with other amazing people!  Enter: you!

Be awesome.  Dazzle people.  Make friends.  Roll out the red carpet.  It’s SO fun, and you’re bound to make some amazing friends! 

Strategy 1: Become THE SOURCE of helpful info

Nurturing posts

Provide totally free helpful information.

TOTALLY. No opt in. No janky “I made (desired thing), would you like that?  If so, DM me!”

Icky. Don’t do it. You are so much better than that!  Totally free SUPER helpful info.

Pop in once a week or so and do this. Create a bank of helpful posts and rotate them through your target groups.

This spreadsheet will help you do it!  Just make a copy of it and save to your own Google Drive; you can’t edit this one.

Pretty soon, when someone in the group asks for a recommendation for somebody of your expertise, you’ll get people recommending you because they see you know your stuff.

Give As to Qs

Give answers to questions. Use the ‘search’ button in the upper right hand corner to search for target keywords.

Strategy 2: Play the promo game

Most Facebook groups have a weekly promo thread. Here you can safely promote within the rules – some allow links, opt ins, the like. Read the rules.

Personally I haven’t had any success with this because normally the threads are so congested – but it may work for you!

On the second page of this spreadsheet you can track the group, the promo day, and the rules.

How to copy the spreadsheet

Click ‘File’ from the top left hand corner

From the dropdown menu, select ‘Make a copy’

(I could make an opt in out of this, but in keeping with the theme you’re getting it no strings attached.  Hope you like it!)

To having fun in Facebook groups (just as we should!),

If you have a business, come on in to my cozy Facebook group!  We love chatting about biz-centric stuff.  See ya there!

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

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The Craigslist ads which literally had people fighting over my old couches http://www.thecopypro.com/craiglist-ad-couches/ Tue, 03 Jan 2017 05:05:53 +0000 http://www.thecopypro.com/?p=13869

Craigslist.

The place where stuff goes to die.

Have you ever tried to sell your stuff on Craigslist? It’s a painful endeavour.
Crickets. Bartering. Missed appointments. Rude!

Unless you write badass ads.

When we decided to pick up and move across the country we chose to offload some stuff first. Cue Craigslist.

So most ads there do pretty poorly.

Most ads are written somethin’ like this:

Brown couch. U pick up. $X firm.

Yaaaaaaawn.

I’d had crummy selling experiences years ago on Craigslist and was NOT enthused at the prospect of doing it again.

Then I had a lightbulb moment.

What if I wrote Craigslist ads the same way I’d write copy for my business?

The ultimate litmus test.

The result?

Full price. No bartering.
Fast. Sold on the first showing.

And funnily enough… People were trying to one-up each other, racing to squeeze in a viewing before anyone else.

I had to send a lot of ‘sorry, it’s already gone’ emails. One lady came back begging to know if I ‘happened to have another one just like it.’ (erm, no.)

Great ads, great sales

Highly commoditized items, even IKEA furniture, will sell well with the right audience, price, and if people understand the value.

They’d imagined it in their lives, had mentally kicked back and watched Netflix, and could see it was the right fit for them.

So remember… give people what they need to hear/see to imagine it in their life already. What is the result?  It’s much better than Brown couch. U pick up. $X firm.

So here’s one…

…and the other!

I’d wanted to buy this couch again after the move because it was soooo comfortable… but we found out the quality of the new Tidafors was totally different!  Not the same at all.  (It only took us 2 months to find a couch we otherwise wanted… and another 6 weeks to get it delivered!)


Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

]]>
How to totally rock at live streams http://www.thecopypro.com/how-to-totally-rock-at-live-streams/ Tue, 20 Dec 2016 23:25:51 +0000 http://www.thecopypro.com/?p=13736

Facebook Live.  Periscope.  YouTube Live.

Pick your poison, because live streaming is h-a-w-t.

However, when going Live, many of us are afflicted with DIHLS.


Deer In Headlights Syndrome.


You know what I mean. You start out with the best intentions but as soon as you press record… all bets are off.  You turn into a Babbly Mc Babblerson.  How is THIS supposed to help your business?

 

You need a live streaming plan!

I’ve got a quick script you can copy and paste into your favourite document so you can update the information as you go, or go old-school and print it off.


You can kick it up a notch and laminate it so you can use that same checklist over and over again.  I’m not even making you opt in for this, just copy the text at the end of this post and go!

Step 1 – Introduce yourself

Introduce yourself and your business.


Live streams can easily get a bigger audience than the people who follow you, so you’ll want to make sure that you introduce yourself so everyone knows who you are!

Step 2 – Know your talking points

Have a bullet point list of the two or three main points you want to cover.  Don’t script it out, just have your talking points at hand so you stay on topic and concise.

Step 3 – Ask people to follow you

Ask people to follow you in the language of that social network – subscribe, like, etc. If they liked what you were giving, tell them how to get more of it!

Step 4 – Give a gift

Give them a link to a lead magnet. You probably have a few, so choose the one most relevant to the topic you spoke about.


If you want to get real hog wild you can make specific lead magnets for each live stream as a content upgrade. I know people who do this and it works extremely well. (Let’s be real though, I’m never going to do that since it’s a crumpton of work… but if that’s your jam, go for it!)


Bonus points if you have a direct your URL to your landing page so it’s memorable.

Like, www.myawesomeleadmagnet.com. (Not a real URL. Yet.)

Step 4.5 – Make it super simple

Now you have that direct URL, put it in the description of your live stream so it’s suuuuuper easy for all to find!

Your copy & paste script

Hi! This is [your name] from [your business], where I help [your dream client] do/accomplish/get [desired result].

Today we’re going to be talking about [awesome topic]!

  • Talking point 1
  • Talking point 2
  • Talking point 3

Thanks for watching! If you found this video helpful, please [subscribe to my channel/like my page/etc] and share.


Tune in next week when I’m talking about [juicy topic!] *Give juicy details as required. Only use this line if you actually know what you’re talking about next week on your live show.


I also have a free [checklist/video/etc] which will help you [move closer to desired result]! You can get it by going to [url], or by clicking the link in the description box above!

Now, get out there and press ‘record!’  You can totally do this.

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

]]>
The Essential Guide to Networking for Awkward People http://www.thecopypro.com/the-essential-guide-to-networking-for-awkward-people/ Sat, 29 Oct 2016 04:43:42 +0000 http://www.thecopypro.com/?p=13375

This post is written by featured guest Arielle Quan.

 Last month, I fist-bumped a colleague’s drink instead of shaking their hand.

Last week, I introduced myself twice to the same presenter.

Yesterday, I prioritized getting a sandwich over making connections.

Networking can be a challenging for anyone, but especially for people who feel a little socially awkward. In fact, feeling off-kilter in social situations is more common than you would think. It’s easy to be uncomfortable at professional events, whether you’re the Party Pro or Lunch
Table Lurker.


I’m often complimented on my conversational skills (surprising) and charisma (shocking), but I know I feel awkward when I’m outside my comfort zone. I have dozens of stories of moments where I’ve said the wrong thing, shook someone’s hand too many times, or glanced at my phone in the corner, and
I know I’m not alone.

Networking is one of the most difficult social situations that we put ourselves in as professionals. It doesn’t matter if you’re an extrovert or an introvert. When you’re surrounded by strangers in an unfamiliar place while trying to impress everyone you meet, you’re bound to feel some pressure.

But networking is a crucial part of succeeding in business. It helps you get jobs, introduces you to key people, teaches you new things, and gets your name out there. Simply put, if you don’t network, you don’t meet the people you need to get ahead.


In the past four years of being a freelance writer and editor, I’ve gotten almost all of my projects through networking, and I’ve helped many of my colleagues find clients by connecting them with the right people, as well.

I know attending an industry conference or business brunch can sound like torture, but mixing and mingling doesn’t have to a painful experience. If I can make the occasional socially inappropriate fist-bump work for me, then you can definitely make your brand of awkward work for you.

Keep reading to get the essential guide on networking for awkward people.

Why Should I Bother Networking?

It’s no secret that connecting with people can help your business. You can find the benefits of networking in every career development book and across the internet. Everyone, from students to your mentors, seem to be connecting with people all the time.

But is it really worth the discomfort of introducing yourself to strangers, making small talk, and exchanging business cards dozens of times in a row for hours on end?

Absolutely!

As unpleasant as it may seem sometimes, networking really does work. I have four years of freelancing to prove it. As a matter of fact, no matter who you ask, they’ll probably agree that it’s vital to reaching your goals.

Whether you like it or not, and however awkward you may be, making connections is important. It’s best to just grin, hunker down and learn to love – or at least tolerate – networking for your business. 

What Should I Talk About?

Knowing what makes good professional chit-chat is one of the hardest parts of networking. For someone who feels a little awkward at times, it isn’t always easy to say the right thing in any circumstance, let alone to a stranger when a potential business deal depends on you performing well.

It’s impossible to give a definitive answer about what to say when you’re networking, because every person and conversation is different. In some cases, it may be completely fitting to passionately go on and on about your hobbies. And at other times, it’s best to leave your antique coin collection
out of it.


A good rule of thumb is to keep the subject on the person you’re speaking with. People are usually fine with discussing themselves and their profession. Letting the person you’re
speaking with carry the conversation is often the best bet for a low-pressure
chat.

 

It’s also important to talk a little about yourself when you’re networking. You want to share how you can help the person you’re speaking with using your expertise, services or products, or maybe you just want to make a good impression.

 

No matter what you want to accomplish from connecting, it’s impossible do anything if you don’t talk about yourself, at least a little. However, it can be challenging to share yourself with others if you feel
uncomfortable.

But I Hate Talking About Myself!

A common obstacle in networking is learning to talk about yourself with grace in a professional situation. You may find yourself questioning whether you look like a braggart, if you’re boasting, or if you’re being obnoxious.

But chances are that the person you’re speaking to wants to hear about you and what you can do for them. That’s why they’re trying to connect with you.  Just remember that sharing who you are actually helps whomever you’re speaking with in their networking efforts.

If you’re in doubt, rely on a 40/60 ratio, where you share yourself 40 percent of the time, and let them speak about themselves for 60 percent of the time. When you follow that ratio, you’ll both leave the
conversation feeling satisfied.

Don’t be shy. You’re actually doing them a favour by talking about yourself!

3 Fail-Safe Networking Tips

When you’re networking, having a few tricks in your back pocket can support you in confidently connecting with other professionals. These three fail-safe tips have come through for me throughout my career, and are sure to help you in your networking adventures, too.

1.  Be Prepared

It’s okay that networking may be challenging. It’s hard for many people, but it’s a necessary part of doing business. All you can do is prepare yourself for it.


Everyone has a different way to manage stress. If it makes you feel better, you can write up lists of what you want to accomplish at the event and who you want to speak to. Or you can spend a few minutes meditating or getting a sweaty workout in before the event.

 

In addition to relieving stress, you can also alleviate pressure by getting ready for the event ahead of time. Make sure you have the following ready before you walk into the event:

  • Your business cards
  • Reliable pen
  • Mints
  •    A friendly, but not overly-friendly (!), smile

2. It’s Okay to Do the Wrong Thing

When you’re networking, you may make mistakes. Maybe you laugh at the wrong time, or you forget to introduce yourself. You might even call someone by the wrong name. To be honest, anything could go wrong.

But it’s okay. Bad things happen. The world won’t end.


The worst thing you can do when you’re networking is freak out about a mistake, and then clam up or get too nervous to continue. The reality is that you’ll probably meet a dozen people at an event. It’s fine if one or two people think you’re odd.

 

Don’t beat yourself up about your mistakes. Just shake it off, try to recover as smoothly as possible, or excuse yourself to get a drink and start up a conversation elsewhere.

Remember, it’s okay to mess up!

3. Use Your Call to Action

It’s useful to keep a call to action in mind when you’re making conversation with a stranger. It doesn’t sound nice, but there’s nothing wrong with networking for a reason.

 

Everyone is connecting with other people to get ahead. The person you’re speaking with is probably thinking the exact same thing as you. So when you’re discussing your business with another person, keep these questions in mind:

  •   Do you want this person to call you about opportunities to work together?
  • Do you want to meet with their mentor or someone that they know?
  •  Do you think your skills could benefit their business in any way?

Having an end goal in mind when you’re chatting can be really helpful in keeping the conversation going, and a useful tool when you’re trying to exit a conversation that’s finished.

If All Else Fails…

Relax. You’ve gotten this far by being your charming, slightly

awkward self. If all else fails, smile, listen carefully, and have enough business
cards. You’ll be fine!

A big thanks to Arielle Quan for this fabulous contribution!  For more funny (and informative!) posts, you’ve gotta check out her website here.

Arielle Quan is a freelance writer and editor who nerds out on entrepreneurs, content marketing, and the freelancing economy. Her work has been featured across the internet and on the Daily Hive, Western Canada’s largest digital-only publication. 
When she’s not typing away, Arielle spends her time freediving, foraging, canning, and doing other homesteading hobbies in Vancouver and on the Sunshine Coast.  
You can find her at www.ariellequan.ca or on Twitter at @arielle_quan.

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

]]>
How to make the most of your content http://www.thecopypro.com/how-to-make-the-most-of-your-content/ Tue, 16 Aug 2016 02:00:30 +0000 http://www.thecopypro.com/?p=12745

You’ve pressed ‘publish’ on your post.  Done, right?

Hold up!  You can do so much more with that glorious piece of content.  You’ve already done the work, so let’s make the most of it.

You’ve heard ‘content is king’ before?  Well, I believe distribution is queen.  Because you can have the best content in the world but if no one sees it – it’s not helping your mission.  Let’s get it out there into the big beautiful world!

Create a syndication process to spread your message far and wide.  Make like a prime time TV show and get your content everywhere you can.

Create a syndication process

Create a checklist of 4 or 5 relevant places to post your post after it’s published.

For example, Medium or LinkedIn Pulse are usually on my list of places to post to.

It can be as simple as that!

Of course, you can do a lot more with any single piece of content.  Get my ultimate list of ways to maximize your content!

To making your content work for you,

If you have a business, come on in to my cozy Facebook group!  We love chatting about biz-centric stuff.  See ya there!

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

]]>
The sexy new Facebook page layout! http://www.thecopypro.com/sexy-new-facebook-page-layout/ Mon, 08 Aug 2016 14:23:03 +0000 http://www.thecopypro.com/?p=12785

Have you seen what’s happenin’ with the new Facebook Page?

Facebook is an ever-changing landscape… and this change is a good lookin’ one for Pages!

This update will be rolled out per user, so over the next little while some people may see the old Page layout while others see the new.  

Cover image

The update to the cover image is a big one!  No longer do you have to fiddle to make sure your image accounts for the text overlay and profile picture.  

You have the whole beautiful 851x315 pixel space to play with!  Clearly, I need to update mine as it’s looking a little barren now.

This gives us SO much more space to play with.  We can create eye-catching graphics to draw the eye down to the brand spankin’ new Call To Action button below…

Oooh, just LOOK at that Call To Action button!

You can’t miss that beauty!

I LOVE how Facebook has made the CTA button large and bright so you can’t miss it beneath the cover photo.  It demands way more attention than the old one.  

Of course, you can design your cover photo to point to the CTA.  More attention = more better!

Sleek layout

The bulky top tabs have been sleekly aligned on the left side – right below the new location of your profile image.

It feels more like a real website now (which I’m sure was precisely the intention!) 

If you have a business, come on in to my cozy Facebook group!  We love chatting about biz-centric stuff.  See ya there!

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

]]>
MAJOR Content Hack: Reverse-engineer Your Blog from Facebook Live http://www.thecopypro.com/content-hack-reverse-engineer-blog-from-facebook-live/ Tue, 02 Aug 2016 02:00:24 +0000 http://www.thecopypro.com/?p=12750

I love repurposing content.  Why do the work twice?  Exactly.

Here’s a recipe for fabulously using the power of Facebook Live to reverse-engineer your content strategy.  Since (most importantly, your own) content is the backbone of your social media strategy, you

Why Facebook Live?

That oh-so-important Facebook newsfeed?  You’ll likely get in there by making a Facebook Live video.  The feed is currently optimized to showcase these videos so you’ll have far better a chance to be featured in the feed using a live video than any other kind of post.  

See how you can work the Facebook algorithm to your advantage?  Sa-weet!

Plus, these videos have longevity far beyond the actual live broadcast.  It’s not unheard of have wild views of a video after the broadcast is finished – even ten times time more than the Page’s follower count.  Doesn’t that sound juicy?  Yep, I think so.

But, as I love to say, don’t build your house on rented land.  Plus, you’ve already done the work – don’t let it just sit on Facebook and get lost on your Page, never to be seen again!  Let’s leverage the work you’ve already done to make the most of it.  Major content hack ahead!

Make Facebook Live video

Record your live video using your phone.  Easy enough, right?

Now when you finish the broadcast, you’ll get the option to save the video to your phone.  Slide the button so it’ll save the file.

Now you have video footage you can do whatever you’d like with!  You can edit it if you want to get really fancy – remove the beginning/end, add an intro or outro, or however you want to spice it up.  Or just leave it as is.

Upload it to YouTube

YouTube is the 2nd largest search engine in the world – and has the LEAST competition. Sounds good, right?

Tip: If the easy-breezy live video style doesn’t reflect your brand’s other videos, you can create a separate playlist for you live videos.  The dimensions of these videos isn’t the same as YouTube so you’ll have the black edges and slightly lower quality – but I think it’s totally OK if you put it in a ‘Live Video Replay’ playlist so people aware.

Once the video is uploaded, get the code to embed the video.

Click ‘Share’ and then choose ‘Embed.’  Here is the code you can paste in your blog so you will have the video on your blog post.  

Have the video transcribed

Rev.com is a secret weapon of mine.

You can send the link to your YouTube video here, and they will create a transcript of the video for you!  It’s inexpensive and efficient – the turnaround time is super quick!

Paste the transcript into your blog post

Now after a quick edit, all you need to do is copy and paste the transcript into your blog post – and you’ve got all the text you need.

Content complete!

A blog post searchable on both YouTube, the ‘regular’ web – and all done from a quick Facebook Live video?  That’s a SERIOUSLY powerful hack.  

You managed to get onto some of the most important content search and distribution platforms (Facebook, YouTube, Google) by reverse engineering that one video!

To powerfully performing content,

If you have a business, come on in to my cozy Facebook group!  We love chatting about biz-centric stuff.  See ya there!

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

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7 totally non-boring ways accountants can use social media http://www.thecopypro.com/social-media-accountants/ Sun, 31 Jul 2016 01:44:20 +0000 http://www.thecopypro.com/?p=12757

Accountants, I’m going to let you in on a little secret.


To most of us, accounting is… Boring. Painful. A necessary evil.  (Sorry!!)

Okay, now that we got that out of the way, we can talk about how to make accounting interesting for people on social media!

 

It’s easy when you are the expert to get wrapped up in the world of accounting – and forget about your customer’s perspective (see above re: boring, painful, etc).  To do well on social media though, you’ll want to keep this front and center so you can focus on making it more exciting and by showing how you will lessen their pain!

 

(Now, I’ll be honest: I love my accountant.  Anything that can make sense of that world, and lessen the pain, is a great thing in my books.  It lets me focus on the things I do best and not worry about accounting.  So thanks for being there and taking care of this for the rest of us!)

Now, on with the show!

Know your audience

Start with your clients.  Who are they?  Local families? Small businesses? Major corporations?

 

You need to find out where the decision makers hang out online.  Maybe it’s Facebook.  Maybe it’s LinkedIn.  Perhaps you target women-owned handmade businesses – and they mostly congregate on Instagram.  Wherever they are, you want to set up your digital presence they are audience already is.

 

Knowing your audience will also determine the type of information you share so it’s relevant to your audience.  (More on that later.)

Make things accessible & understandable

Accounting is basically a whole other language.  It’s not uncommon but most of us ‘non-accounting’ folk get the deer-in-the-headlights look when it comes to this stuff.

 

Empower people by explaining things in plain English.  Drop the technical jargon and just use easy, everyday language to explain accounting terms, principles… that kinda thing.  This will help people understand what you are really saying – and this goes a long way to building trust.  

 

Think of it this way.

Ever being to a doctor who rushes through the appointment and gives little explanation or only tells you things in really technical way?  it’s confusing and frustrating.

 

Now think of a doctor who is able to explain things really well – in a way you understand and can relate to.

Which doctor would you rather see?  Exactly.

Give reminders

When is the due date for X, Y, or Z?  

 

Remind people about upcoming due dates so it’s top of mind and they aren’t surprised when the date is… uh… tomorrow.  (Wouldn’t it be nice for you to not have so many last-minute people scrambling?)

 

Help people be on top of deadlines. They’ll truly appreciate it.

Share relevant information

This is one area where knowing your audience is essential.

 

Share information your ideal client wants and needs to know. For example, you might focus on solopreneurs. What would be helpful for them? It could be stuff like…

  • How to prevent falling behind on reconciliation
  • 5 things you must do before hiring an accountant
  • 10 apps to simplify your finances

 

Interestingly, it doesn’t even have to be directly related. Think of things your ideal customer would find helpful – even if it’s not specific to accounting.  A personal accountant who focuses on families could post an article about household budgeting, or small business accountant could share articles about how to hire the best staff members.

Showcase success stories

Have your clients share the wins gained by working with you.

 

Testimonials, case studies, and videos are fantastic for letting people see themselves in others and envision what life would be like with your help.

 

“I was a receipt-in-shoebox mess before I worked with Awesome Accountants Inc. They made my life so much easier – I finally understand that side of my business!  It’s not nearly as hard as I thought it would be to get caught up, they made it a total breeze. It’s so great to finally have that stress and weight lifted off me! Now I can really focus on my business.”

 

User generated content is one of the best performing shares on social, and it’s one of the easiest to do!  Include a couple questions in your newsletter, have it be standard practice to get clients fill out a short survey after working with you, ask people on social media – it’s easy to get and powerful to use.

Tell your stories

Humanize your accounting firm by sharing the stories of the people behind the accounting magic.

Profile an employee, show pics from the summer BBQ, or shots from around the office. Show a little personality!  You’re more than just facts and figures. Ultimately, people want to do business with people, not businesses – and social media is your chance to show that human side.

Use the power of live video

Live video is here to stay, and will continue to become increasingly important.

 

The great thing is the expectation for production is way lower than pre-recorded video – people get it’s casual so you don’t have to worry about being ‘perfect.’

 

Do a weekly live Q&A session where you answer people’s questions. It doesn’t have to be long – 2 or 3 minutes is good!  The reach of live video is huge. Some Pages are getting 10x views compared to their following, so it’s a great way to get exposure to new people!

 

Plus, you can do a major content hack with these videos – keep you eye on the blog in the next for weeks for this!

… Have an amazing content strategy!

Above all, work on creating and promoting your own content.

 

Curating helpful content from other sources is great, but ultimately you want to draw people back to your own site.  You want people to see the fantastic help you’re providing, to click around your site and learn more about you.  Plus, this will let you retarget ads to the people who have visited your website.

If you’re not sure how to blog in a way which actually helps your business, I’ve got a free course for you right here!  Blogging For Business 101 covers:

  • The 5 ways blogging grows your business
  • 10 easy + effective blog topics (no more wasting time on blah blogs for you!)
  • How to get people to freaking read your blog!  (Because it only helps your biz if people are actually reading it!)

3 videos, a couple PDFs, and a whole lotta insight.

Quite wasting your time on blogs which don’t support your business and use that time (and effort!) effectively.  Or just have more time for TV.  You know, whatever works.  Start blogging to grow your biz now!

 

 

To making accounting exciting and accessible enough to socialize about,

If you have a business, come on in to my cozy Facebook group!  We love chatting about biz-centric stuff.  See ya there!

Hello! I'm Katie Momo,

The Copy Pro!


I've got LOTS of tips & tricks for you on the blog.

From copy tips, to social media, to marketing, and biz in general... you've got puh-lenty to choose from!

This blog is nominated for a Liebster Award!

Love this?

There's more great stuff where this came from!  I love putting together my (mostly) monthly tips to help you grow your business.

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