This 1 song will teach you more about selling than that douchy sales book you just can’t finish
You know the book I’m talking about. The one that’s all ‘hard sell’ and makes you feel icky just READING it – so it sits on your shelf with a bookmark permanently wedged between unread pages.
And it’s NOT a song about bling bling, how your life could be “money” or photo shoots with (rented by the hour) Lambos.
(Though if you want to use your moneys to buy the bling bling and rent lambos with a gold mirror finish, who am I to judge?
Who am I kidding… I DID have a rando try and friend me on Facebook, and I rejected it based on his gold mirrored Lambo selfie alone.)
Anyway, let’s listen to a song which beautifully sums up what your people need from you.
It starts off a little pitifully… but don’t skip it. This is where your people are now, and they’re begging for you to meet them there.
Your people need to know you understand their pain
How do you see where they are… and what’s more for them?
Feel what they’re going through?
Touch their soul… not physically touch them, dah.
(Unless you’re my massage therapist Jade, in which case get all in my bidness RIGHT NOW.)
And most importantly… how can you heal them?
Don’t make them come to you. Go meet them where they are and take them by the hand to lead them to that brighter future.
Now show them the The Way.
You’ll ignite the hope for a better future through your leadership and guidance.
At this point you probably see the potential and opportunity they can’t even fathom for themselves yet – so it’s your job to draw the connection and show the impossible IS possible.
This is how people feel about you…
Listening to you I get the music.
Gazing at you I get the heat.
Following you I climb the mountain.
I get excitement at your feet…
Right behind you I see the millions.
On you I see the glory.
From you I get opinions.
From you I get the story.
So help your people.
Give them the music.
Show them the story.
Get them EXCITED about life on the other side and the opportunities which lie ahead!
Light the fire under them… make ’em feel the HEAT!!! 🔥
Lead them to glory by helping them climb the mountain. There, they’ll see the millions.
The “millions” could be dollars… followers…. minutes of their time back… Whatever the outcome you offer they so desire.
PS… I also recommend listening to the Overture. Crank it up. Air drum. Relish in it. (I won’t tell anyone, promise!)
Let yourself be taken on a magic 5 minute journey and feel your emotions be dictated by the music. Can you do that with your copy? Betcha you can!
There's more great stuff where this came from! I love putting together my (mostly) monthly tips to help you grow your business.