How to start using Facebook groups for business
What is a Facebook Group? How will it help my business?
ouou may not have heard of them before, but Facebook groups are mighty powerful for businesses. This is an introduction to using groups to grow your business. It’s not about how to have a group – that’s a different story altogether. This is about playing in someone else’s sandbox.
There’s a Facebook Group for almost everything. Entrepreneurs. Lego lovers. Pin collectors. Exercise fanatics. You name it, there’s probably a Group for it.
What makes a Group different from a Page or Profile? Well, it’s a bit more private. Only the members of the group can see the posts you make there. It’s easier to build connections and form relationships because it’s not out there in the wild of Facebook for everyone else to see. And that, my friends, is the beginning of our strategy.
There are open, closed, and private Groups. Anyone can join an open Group. You can request to join a closed Group but you have to be accepted by the group first. A private group can’t be searched for – perfect for planning surprise parties, may I add? (You know I love those!)
You can only participate in a Group as your personal Profile. You can’t use your business Page in a Group. (Clear as mud? This is one of the reasons why you need to do this yourself – you can’t really hire this out. Plus, people need to know you and all that you do!)
How do I find a Facebook Group?
Good question. OK, go to Facebook. See that blue search bar along the top? Type in the topic you’re looking for and hit enter.
Now instead of scrolling down the search results, look just underneath the search bar. Find the heading which says ‘Groups’ and click it. Ta-da! You’ll have a list of groups to look through. Find a couple that fit your niche and request to join!
Alright. You’re in. Now what?
Here are the best practices for getting started in Facebook Groups.
Now go ahead and introduce yourself!
You wouldn’t show up to a party and just start jabbering away without introducing yourself, would you? Exactly.
Give people a little introduction to your awesome self – and see if you can get some participation as well by playing a game! (Trust me, this little technique goes a long way to getting known in a group.)
You are officially certified to go be a groupie! Err… I mean… you know. Not THAT kind of groupie. Network away, my friend!
To having a good time (and building good connections) in groups,
There's more great stuff where this came from! I love putting together my (mostly) monthly tips to help you grow your business.